Want to Know How to Predict Trendy Junior Fashions? Just Follow the Stars!
Today’s junior apparel shopper is more image-conscious than ever. They need to have the “right” skinny jeans, the perfect layering tanks and camis, the latest novelty tees, and of course all of the latest trendy junior fashion accessories.
Much of what influences today’s teens springs from the entertainment world. Whether it is the “ghetto and bling” styles worn by their favorite rappers, or the eclectic, flirty fashions worn by stars like Selina Gomez, Miley Cyrus and Demi Lovato, junior clothing apparel closely follows popular culture.
Of course, there will always be the kids who opt for solid t-shirts and five-pocket jeans, but most of today’s teenagers look for junior apparel that is a personal expression of their individual style.
Younger customers pay close attention to the trendy junior fashion pages of magazines like Teen Vogue and Seventeen. They will often reinterpret these looks with less expensive versions of the same clothing. Much of the clothing found in mall stores like Forever 21, Charlotte Russe and H&M is inspired by the junior clothing apparel worn by the young models in teen fashion magazines. These stores offer teens a unique way to incorporate artsy, trendy, high-fashion junior apparel pieces into their wardrobe without breaking the bank.
The juniors’ customer is impressionable, young, and very concerned about her image. While she desperately wants to fit in with her peer group, she also wants to be the first to wear a new style or perhaps start a trend. Wholesale boutique clothing stores are a safe place for most teenage girls, because they know that no matter what they buy, they won’t stand out too much. This is why manufacturers of junior apparel need to take very calculated risks in presenting younger version of the latest runway fashions. Usually, all it takes is for a few famous teen stars to start wearing a new trend, and before you know it, it is available in all their favorite stores.
So if you’re looking to predict the next trendy junior fashion, start watching what their favorite stars are wearing.