Paris Fashion Shows Preview Contemporary Apparel for spring 2010
Now that the Paris shows have started, contemporary apparel buyers are making predictions about what will be the most enduring trend for 2010. Some of the lesser known designers often come up with the most compelling presentations at these shows, with an eye on attracting buyers to their wholesale fashion apparel sales after the show. It is also a time for junior apparel buyers to find some exciting new ideas to start showing in stores.
A few of the designers that caught my eye this year included Eyola Victorian-inspired dresses, the black and white sculptural presentation by Agonovich, Rochas by Marco Zanini’s French sportswear and the “White Collection” by Osman Yousefzada.
One of the undercurrents that seemed to run through almost every Milan and Paris showing is a simpler, less glitzy, more accessible approach to contemporary apparel. It is as if the economic crisis has forced designers to take a long hard look at their clients’ personal outlook, and started seeing their designs through the eyes of wholesale clothing apparel buyers too. The result is a relaxed and simple design sense with an emphasis on texture and layered fabrics.
In his crisp “White Collection”, Osman Yousefzada used simple structured silhouettes in a singular palette of white, with gold accents, drawing attention to textures of silk, cheesecloth and suede in various shades of white. In his classic minimalistic style, Yousefzada applied a more futuristic feel to his spring collection with kimono shapes and abstract dip-dyed edges.
Marco Zanini offered an unhurried, sportswear approach to his Rochas collection, featuring beautifully cut liquid silk dresses falling just below the knee with layered skirts and vivid florals. Colors like mulberry, lemongrass and pistachio turned up in tiny colorful blazers, paired with tap pants and classic accessories.
When it’s time to buy wholesale boutique clothing for spring 2010, look for these fanciful yet wearable silhouettes to start showing in wholesale boutique clothing store Fashion Spot LA.