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Cyber Fashion Shows Make Runways Go Digital

Posted by admin on Jan 19, 2010 in Junior Apparel Buyers, Wholesale Boutique Clothing, Wholesale Fashion Apparel, Wholesale Fashion Clothing

Over the past several years, trade shows and expos have evolved to make them more accessible to people around the world. While less personal and a lot less fun than a trip to Paris or Milan, they offer many of the same benefits as traditional shows without the travel expenses. It may have taken a bit longer for the fashion world to catch on, but with so many travel budgets being cut, wholesale fashion clothing buyers are starting to like the idea of “virtual fashion shows.”

One successful venture, the Forward Global Trade Show, is an interactive web site that allows fashion designers to show their products to women’s and junior apparel buyers in a revolutionary new way. By hosting a two-day event on their site, Forward Global allows for unparalleled networking opportunities between designers and wholesale boutique clothing buyers, making it easier than ever for fashion houses to showcase new contemporary apparel trends to buyers around the world.

Thanks to virtual shows like these, consumers will no longer need to wait two seasons to see the clothing at runway shows begin appearing in stores. This meets the immediate needs of a changing market, and allows women’s fashion apparel buyers to stay on top of emerging trends and “buy them while they’re hot.”

Just like a normal trade show, Forward Global allows up to 300 vendors to exhibit their collections in an online virtual environment that mimics an actual fashion trade show. Wholesale fashion apparel buyers from around the globe can register to attend the show, where they can watch runway shows on video, network with other attendees, and place orders on vendors’ web-stands. Women’s and junior apparel buyers such as Fashion Spot LA are expecting this trend to continue in 2010 and change the way designers go to market with their collections.

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Choosing the Perfect Evening Dress for the Holidays

Posted by admin on Jan 13, 2010 in Contemporary Apparel, Wholesale Boutique Clothing, Wholesale Fashion Clothing

As the holidays approach, retailers are stocking up on evening dresses in every style color and fabric. In fact, the biggest weekend for buying evening wear is quickly approaching. Many women use the same dress for their corporate Christmas party as they do for New Year’s Eve, but this year you will see even more women trying to get one dress that will suit both occasions.

Buyers of contemporary apparel are acutely aware of how the economic crisis may affect this season’s evening wear purchases, and many are looking at a more casual line-up than in past years. Part of the reason for this is that so many companies have cut back on the formality of their holiday events, and fewer people than ever are attending fancy-dress New Year’s Eve parties. For the wholesale boutique clothing buyer, it makes sense to offer a more laid-back holiday dress selection this year.

In most ready-to-wear lines, the fabrics of choice will still be silk, satin and polyester. Best selling colors in women’s holiday dresses tend to be wine red, gold, black and turquoise. Most dresses are designed to accent the bust, and include added support, especially the strapless and empire styles.

One of the reasons for the popularity of the empire-cut dress is that so many women want to hide their waistlines and upper legs. The most enduring styles are available with a matching shawl, and are fully lined in polyester with a back zipper. Most ready-to-wear dresses are retail priced at $100 and up, with designer gowns starting at over $1,000, but wholesale fashion clothing buyers like Fashion Spot LA, are getting more incentives this year, enabling them to offer lower prices to their customers.

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