In partnership with the teenage fashion magazine, Teen Vogue, L.e.i. recently announced their “L.e.i. Model Citizen Campaign”. The junior fashion apparel brand, now exclusive to Wal-Mart, is looking for three teen role models to be featured in its next advertising campaign, each of whom embody the “life, intelligence and energy” that defines the L.e.i. brand.
In addition to inviting girls between the ages of 15 and 21 to shoot a video about why they should be an L.e.i. Model Citizen, the company will also host events in Los Angeles, Miami and New York. Aspiring “model citizens” will be able to upload their video presentations to the campaign’s web site, and grand prize winners will be selected by a celebrity panel of judges. Notable names from the contemporary apparel industry include Teen Vogue editor Amy Astley, model Chanel Iman, and fashion designer Rachel Roy. Following the announcement of ten finalists, a public vote will take place between March 25th and April 6th 2010.
Because of their partnership with Fashion Delivers, this longstanding icon of the junior clothing apparel industry will also invite participants to “pay it fashion forward” by encouraging girls to donate products for the charity. A $50 Wal-Mart gift card will be awarded to the first 25 girls who donate jeans at the events, and all participants will be urged to spread the word about the L.e.i. contest on Facebook and Twitter. This exciting campaign promises to be a model that other fashion clothing wholesale brands will follow for years to come.
In addition to appearing in the L.e.i. 2010 ad campaign, the grand-prize winner will also receive a $100,000 scholarship, an internship at Teen Vogue, a complete L.ei. wardrobe and a fashion makeover. But perhaps the most enticing reason for teens to enter is the chance to attend Teen Vogue’s Young Hollywood party.
Tags: Contemporary Apparel, Fashion Clothing Wholesale, Junior Clothing Apparel, Junior Fashion Apparel
As the opening ceremonies began in Vancouver last week, I couldn’t help but wonder if anyone else noticed the contemporary apparel worn by each country’s Olympic competitors. As each team paraded into the winter wonderland of the BC Arena, one would expect to see a full range of puffy down jackets and Nordic sweaters, but what surprised me was how many trendy junior fashion ensembles were on display.
Like any other internationally televised event, it wouldn’t surprise me if some designers hurried off to create their own Olympic-inspired contemporary apparel. But I couldn’t help but chuckle at the predictable red Bermuda shorts worn by the Bermuda team, or ponder what inspired the colorful 70’s style psychedelic pants worn by the Azerbaijan team.
Anyone looking for one of those adorable reindeer caps worn by the U.S. athletes should look no further than Ralph Lauren, who was the official outfitter of the U.S. team.
Italy’s team entered the arena wearing crisp, tailored jackets, exuding a purely Italian aesthetic, and Austria’s selection of blue and purple blazers was a hit, but neither was as exciting as the small Republic of Estonia.
For being one of the least-populated countries in the EU, Estonia scored points wearing their wintry white jackets with a subtle blue snowflake pattern, along with furry ear-flapped hats.
Surprisingly, the Greek team’s white and blue track suits not so well received, leaving some commentators wondering if they were shooting for the “Smurf” look this year.
Clearly, as any Olympic hopeful knows, they can’t all be winners. However, it will be interesting to see what kind of sportswear will be inspired by the 2010 Olympics, and which teams will influence wholesale fashion apparel buyers such as Fashion Spot LA later this year.
Tags: Contemporary Apparel, Trendy Junior Fashion, Wholesale Fashion Apparel
Styles have changed a lot over the past fifty years, but athletic apparel and sportswear has remained a steady part of women’s wardrobes, most notably in trendy junior fashion. The only thing that’s changed is where we wear athletic clothing and what we call it.
If you came of age in the 1970’s, you might have called your “tennies” to the gym, but only to the gym, but as soon as the 80’s began, so did the athletic boom. Before long, jogging shorts, tennis shoes, and workout tops were a part of every woman’s wardrobe, and they were worn everywhere. Remember when women wore running shoes and socks with a business suit? It was a contemporary apparel trend most were glad to see go away.
Then came the movie “Flashdance” and the danskin/hip-hop look, complete with ripped t-shirts, leg warmers and stretch pants.
Today’s wholesale fashion apparel buyers are still cashing in on the sporty look, but now it has many faces. Some trends just seem to hang on forever, like leggings, Converse “Chuck Taylor” All-Stars. Even though the athletic look has been toned down a little this decade, these styles continue to play an important role in junior fashion apparel.
But the more interesting story here is the way top designers have interpreted athletic apparel and worked it into even some of the highest priced couture items. Sweatshirt fabric, platform sneakers, athletic-inspired jackets and yoga pants have all made their way, in some form, onto the runways of Paris and Milan, and into wholesale boutique clothing showrooms, such as Fashion Spot LA, for decades.
Perhaps it is the comfort-factor that attracts even the best dressed people to athletic wear, but it is a trend that doesn’t seem to be going away. Junior fashion apparel is more influenced by the sporty look than others, with most teen stores focusing on hooded sweatshirts, sweatpants and yoga pants as anchors to their fall collections.
Even the Juicy Couture brand has cashed in on the popularity of their signature tracksuits for children and teens, and sneaker companies have learned that sneaks can come in every pattern, color and texture under the sun. Now, if we could just start working out as often as it looks like we do, we’d all be in great shape!
Tags: Contempo, Junior Fashion Apparel, Trendy Junior Fashion, Wholesale Boutique Clothing, Wholesale Fashion Apparel