Junior Clothing Apparel Label Launches Model Citizen Contest
In partnership with the teenage fashion magazine, Teen Vogue, L.e.i. recently announced their “L.e.i. Model Citizen Campaign”. The junior fashion apparel brand, now exclusive to Wal-Mart, is looking for three teen role models to be featured in its next advertising campaign, each of whom embody the “life, intelligence and energy” that defines the L.e.i. brand.
In addition to inviting girls between the ages of 15 and 21 to shoot a video about why they should be an L.e.i. Model Citizen, the company will also host events in Los Angeles, Miami and New York. Aspiring “model citizens” will be able to upload their video presentations to the campaign’s web site, and grand prize winners will be selected by a celebrity panel of judges. Notable names from the contemporary apparel industry include Teen Vogue editor Amy Astley, model Chanel Iman, and fashion designer Rachel Roy. Following the announcement of ten finalists, a public vote will take place between March 25th and April 6th 2010.
Because of their partnership with Fashion Delivers, this longstanding icon of the junior clothing apparel industry will also invite participants to “pay it fashion forward” by encouraging girls to donate products for the charity. A $50 Wal-Mart gift card will be awarded to the first 25 girls who donate jeans at the events, and all participants will be urged to spread the word about the L.e.i. contest on Facebook and Twitter. This exciting campaign promises to be a model that other fashion clothing wholesale brands will follow for years to come.
In addition to appearing in the L.e.i. 2010 ad campaign, the grand-prize winner will also receive a $100,000 scholarship, an internship at Teen Vogue, a complete L.ei. wardrobe and a fashion makeover. But perhaps the most enticing reason for teens to enter is the chance to attend Teen Vogue’s Young Hollywood party.