Seventeen year-old Disney Channel star, Selena Gomez is gaining some more influence among teen girls next season with her foray into the wholesale clothing for boutiques business. Gomez is best known for her role in the Wizards of Waverly Place, and her new brand will launch later this year as Dream Out Loud.
One of the most creatively dressed of all the female Disney Channel stars, Selena Gomez competes with the likes of Miley Cyrus and millions of other teen stars for the affections of one Nick Jonas, the top-ranking Disney Channel heartthrob. Oh, to be seventeen again!
The brand will mirror the star’s own personal style of dress, which hovers somewhere between bohemian-artsy and wispy-feminine. Selena may be very young, but she is very smart, self-aware and she knows what she likes. So what will Dream Out Loud look like? Look for a full line of trendy junior fashion sportswear ranging from Boho dresses to floral tops, layering jackets, jeans and skirts.
Organic soft cotton and recycled fabrics will be used throughout the collection, and all items will be made to mix and match with one another, allowing customers to create a look of their own from these trendy junior fashions.
How will Dream Out Loud be seen in comparison to Miley Cyrus’ Wal-Mart line or Avril LaVigne’s collection for Kohl’s? Well, these two collections are more edgy and “rock ’n’ roll”, leaving room in the wholesale boutique clothing market for a collection of feminine, pretty clothes.
The new junior clothing apparel line will be a joint venture between Gomez, former Generra designer Tony Melilla and Sandra Campos who has been on the business side of industry giants like Polo Ralph Lauren and Nautica.
Tags: Junior Clothing Apparel, Trendy Junior Fashion, Wholesale Boutique Clothing, Wholesale Clothing for Boutiques
If I could, I would write a little something about every designer ready-to-wear contemporary apparel collection I saw at Fashion Week, but that would take up a lot more space than this page. So I will narrow it down to three of my favorite RTW collections at Fashion Week.
Michael Kors wanted to assemble the quintessential collection of American sportswear, so he opened is show with a giant coyote vest worn by Abbey Lee Kersaw, over a body-hugging cashmere bodysuit and scrunched booties. Kors went on to present a show that embodied the “relaxed luxury” of successful working women. Comfort and opulence meet with the furs and cashmere introduced in his line of wholesale boutique clothing.
Proenza Shouler got buttoned up a little this year, after a primal animal print look shown last spring. From layered swing coats to bubble-skirt dresses, the look was incredibly sexy and feminine. Many of these looks are so sporty they can be worn almost anywhere, but they had a certain collegiate feel. Black and white animal prints and inkblot patterns were in keeping with a graphic theme that was seen throughout the show on pieces like a black and white angora jacquard dress.
Finally, the J. Mendel line offered up a surprisingly playful collection of black textured wool coats, furs and polished classics, like spunky brown sequined dress with a sheer back panel and urban inspired epaulets made of black Finn raccoon. Pair this with a luxurious mink messenger bag and this designer lays claim to the look of “sassy opulence” for fall like he’s laughing in the face of luxury. Gilles Mendel’s eveningwear line was a montage of filmy georgette with details like ruching and knife pleats to make them the star of the show.
How will these designers impact the ready-to-wear lines remains to be seen. Follow your wholesale clothing for boutiques websites to find out.
Tags: Contemporary Apparel, Wholesale Boutique Clothing, Wholesale Clothing for Boutiques
After attending dozens of inspiring fashion shows at New York’s Fashion Week, I’m very thankful I’ve learned to take careful notes. So many designers are putting their best foot forward for fall 2010; it’s hard to keep track of all the exciting future trends in contemporary apparel.
Here are a few of my favorites in RTW contemporary wholesale apparel:
* Velvet showed up in some surprisingly soft yet edgy ways, both in floor-length gowns by Nanette LePore and in bright, flirty mini-dresses by Zac Posen. Velvet even showed up in tailored pants and vests by Charlotte Ronson, and on platform boots by the ever-urban Alexander Wang.
* Wang also lined up some rugby striped looks with his sporty collections, and the same overt stripes were seen in dressed up, lacy cardigans by Charlotte Tarantola. Could this tomboy trend become an influence on junior fashion apparel as well?
* Another designer that captured my attention was Jason Wu, and his new collection of great cashmere sweaters and flannel blazers for Tse. Of all the wintry ensembles on this runway, my favorite was Wu’s sensational fox fur coat. Pair this with one of his sexy chiffon dresses and the textures can overwhelm the senses.
* The Vera Wang fall collection was inspired by the mystery and moodiness of the “film noir” genre, a highly seductive aesthetic that included models coiffed like sexy film stars of yesteryear. Most of the girls were dressed in black, with collars spilling into abundant sleeves, gorgeous sparkling jewelry and dollops of fur worthy of any “femme fatale”. Closely aligned with the curve of the body, Vera Wang created an interesting juxtaposition of fluffy flourishes against a form-fitting silhouette.
The contemporary apparel seen at Fashion Week was surprisingly carefree and decadent, despite the fashion community’s nervousness about consumer spending patterns. Excitement generated during this wintry week will determine which styles are chosen by wholesale fashion boutique buyers around the world and from what I can tell, it looks like consumers are in for a treat this fall.
Tags: Contemporary Apparel, Contemporary Wholesale Apparel, Wholesale Fashion Boutique