Choosing the Perfect Evening Dress for the Holidays
As the holidays approach, retailers are stocking up on evening dresses in every style color and fabric. In fact, the biggest weekend for buying evening wear is quickly approaching. Many women use the same dress for their corporate Christmas party as they do for New Year’s Eve, but this year you will see even more women trying to get one dress that will suit both occasions.
Buyers of contemporary apparel are acutely aware of how the economic crisis may affect this season’s evening wear purchases, and many are looking at a more casual line-up than in past years. Part of the reason for this is that so many companies have cut back on the formality of their holiday events, and fewer people than ever are attending fancy-dress New Year’s Eve parties. For the wholesale boutique clothing buyer, it makes sense to offer a more laid-back holiday dress selection this year.
In most ready-to-wear lines, the fabrics of choice will still be silk, satin and polyester. Best selling colors in women’s holiday dresses tend to be wine red, gold, black and turquoise. Most dresses are designed to accent the bust, and include added support, especially the strapless and empire styles.
One of the reasons for the popularity of the empire-cut dress is that so many women want to hide their waistlines and upper legs. The most enduring styles are available with a matching shawl, and are fully lined in polyester with a back zipper. Most ready-to-wear dresses are retail priced at $100 and up, with designer gowns starting at over $1,000, but wholesale fashion clothing buyers like Fashion Spot LA, are getting more incentives this year, enabling them to offer lower prices to their customers.