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SATC 2 – Endless Budget, Endless Fashions

Posted by admin on Jun 13, 2010 in Contemporary Apparel, Wholesale Clothing for Boutiques

An endless budget to fill your double door closet with the most expensive and fabulous designers is something every girl dreams of… and it can happen, in a movie! Sex and the City 2 may have been panned from critics and fans alike but one thing everyone will (and has been) agreeing on is the unbelievable wardrobe! The four different women with four different personalities to dress with the latest contemporary apparel is no cheap task. The budget for this movie was a whopping ten million dollars.

No you did not read that wrong, that was million with an M! Even though this number is astronomical, there are some great tricks to keep you in the latest trendy junior fashions inexpensively. It is very possible to achieve this goal by following a few simple steps.

At your local fashion apparel boutique you can find amazing pieces to pair with your few full priced designer items because they get them for cheap from their wholesale clothing for boutiques service. This way you can mix and match designer labels with amazing no name items! Another step to follow to keep you looking just as fabulous as the four Sex and the City gals is to get to know your second hand stores and get to know them well. At most second hand stores across the world you can find designer label outfits, shoes and accessories. Nothing can beat a vintage Gucci purse, Prada shoes or Chanel tweed anything.

You can make any plain Jane dress look like contemporary apparel by adding simple accessories… and I do not mean expensive accessories. Some of the best pieces to own come from wholesale boutique clothing companies, not designer jewelry stores. Finding a cheap large necklace will add WOW to any outfit, something to make you look like you just stepped out of a scene from a movie.

Dressing like you have the budget of a high profile movie is much easier to obtain than at first might have thought, especially with more companies making wholesale clothing for boutiques. But most importantly while dressing yourself make sure to keep it you!

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Trendy Junior Fashion: It’s all in the Jeans

Looking through a teenager’s wardrobe, the number one necessity a teenage girl cannot live without is a stylish yet casual pair of jeans. At the risk of sounding like Forrest Gump, jeans are “like a box of chocolates”; all the same, yet different.

Jeans can go in many different directions; for example, one of the wholesale clothing for boutique styles seen everywhere are low-rise, destroyed, skinny jeans. Not only are they available in various styles (distressed, boot-cut, flair, skinny, dark), there are more brands than ever competing in the junior clothing apparel market. Some of today’s more popular labels include Diesel, Seven, True Religion, Lucky Brand, Levi, Guess, and Apple Bottom Jeans.

Low-rise jeans are known for elongating the waist, and they offer a great way for the teenage population to “show off” their midriff. But a question that comes up every now and then is, “How come tight, skinny jeans are such a perennial favorite junior clothing apparel choice?” According to one teenage girl I know, “… every girl admires tight, skinny jeans because of their body hugging style and how great they look with the latest fashion boots.” (A brand that she highly recommended is UGG Australia.)

Jeans have always been the staple of wholesale clothing fashion, and an enormous boon to the fashion world. Teenagers are especially fond of fashion jeans because they can be worn when going out with friends on the weekend, to school, or dressed up for a date. Most teenage girls wear different sorts of jeans depending on their plans, saving their “best pair” of dark flair jeans for that special night out and wearing destroyed skinny jeans when they want to look more casual. Anyone who keeps up with the best in junior contemporary apparel knows - jeans are the foundation of a stylish yet casual wardrobe.

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Three Favorite Ready-to-Wear Collections for Fall 2010

If I could, I would write a little something about every designer ready-to-wear contemporary apparel collection I saw at Fashion Week, but that would take up a lot more space than this page. So I will narrow it down to three of my favorite RTW collections at Fashion Week.

Michael Kors wanted to assemble the quintessential collection of American sportswear, so he opened is show with a giant coyote vest worn by Abbey Lee Kersaw, over a body-hugging cashmere bodysuit and scrunched booties. Kors went on to present a show that embodied the “relaxed luxury” of successful working women. Comfort and opulence meet with the furs and cashmere introduced in his line of wholesale boutique clothing.

Proenza Shouler got buttoned up a little this year, after a primal animal print look shown last spring. From layered swing coats to bubble-skirt dresses, the look was incredibly sexy and feminine. Many of these looks are so sporty they can be worn almost anywhere, but they had a certain collegiate feel. Black and white animal prints and inkblot patterns were in keeping with a graphic theme that was seen throughout the show on pieces like a black and white angora jacquard dress.

Finally, the J. Mendel line offered up a surprisingly playful collection of black textured wool coats, furs and polished classics, like spunky brown sequined dress with a sheer back panel and urban inspired epaulets made of black Finn raccoon. Pair this with a luxurious mink messenger bag and this designer lays claim to the look of “sassy opulence” for fall like he’s laughing in the face of luxury. Gilles Mendel’s eveningwear line was a montage of filmy georgette with details like ruching and knife pleats to make them the star of the show.

How will these designers impact the ready-to-wear lines remains to be seen. Follow your wholesale clothing for boutiques websites to find out.

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Favorites for Fall 2010 from New York’s Fashion Week

After attending dozens of inspiring fashion shows at New York’s Fashion Week, I’m very thankful I’ve learned to take careful notes. So many designers are putting their best foot forward for fall 2010; it’s hard to keep track of all the exciting future trends in contemporary apparel.

Here are a few of my favorites in RTW contemporary wholesale apparel:

* Velvet showed up in some surprisingly soft yet edgy ways, both in floor-length gowns by Nanette LePore and in bright, flirty mini-dresses by Zac Posen. Velvet even showed up in tailored pants and vests by Charlotte Ronson, and on platform boots by the ever-urban Alexander Wang.

* Wang also lined up some rugby striped looks with his sporty collections, and the same overt stripes were seen in dressed up, lacy cardigans by Charlotte Tarantola. Could this tomboy trend become an influence on junior fashion apparel as well?

* Another designer that captured my attention was Jason Wu, and his new collection of great cashmere sweaters and flannel blazers for Tse. Of all the wintry ensembles on this runway, my favorite was Wu’s sensational fox fur coat. Pair this with one of his sexy chiffon dresses and the textures can overwhelm the senses.

* The Vera Wang fall collection was inspired by the mystery and moodiness of the “film noir” genre, a highly seductive aesthetic that included models coiffed like sexy film stars of yesteryear. Most of the girls were dressed in black, with collars spilling into abundant sleeves, gorgeous sparkling jewelry and dollops of fur worthy of any “femme fatale”. Closely aligned with the curve of the body, Vera Wang created an interesting juxtaposition of fluffy flourishes against a form-fitting silhouette.

The contemporary apparel seen at Fashion Week was surprisingly carefree and decadent, despite the fashion community’s nervousness about consumer spending patterns. Excitement generated during this wintry week will determine which styles are chosen by wholesale fashion boutique buyers around the world and from what I can tell, it looks like consumers are in for a treat this fall.

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Junior Fashion Apparel Trends: What is the “prep” clothing style?

If you lived through the 80’s, you are probably familiar with the term “preppy”, which usually referred to an Izod-shirt wearing crew of crisply attired, self-centered young men and women with a more conservative approach to dressing. Instead of sporting some of the faddish contemporary wholesale apparel like leg warmers, Chinese jackets and Sassoon jeans, the preppy crowd always looked “prepared” for success in pressed chinos and pastel-colored oxford shirts. Think Buffy and Biff in their Volvo convertible and you will get the picture.

A lot has changed since the 80’s. Instead of munching on Pop Rocks and listening bands like Culture Club and the Knack, today’s preps are more tuned into political and social issues. They’re just as competitive in academic and social circles too. And while they represent the lion’s share of spending on junior fashion apparel, they are less flamboyant than their peers. This group is extremely brand-conscious, hence their obsession with the recognizable moose and birds stitched onto their favorite clothing, but they stick to these labels because they are more widely acceptable as the “right” ones.

Unlike the “preppies” of previous generations, preps are not superficial; they are simply more conservative with their choice of colors and patterns. You will rarely see a prep wear black in their everyday clothing. They tend to choose contemporary apparel in shades of navy, pea green, maroon, cream and grey. Partly inspired by the luxury generation, preps are motivated by the appearance of wealth. Try buying a teenage prep a top from a department store that looks exactly like their favorite brand-name clothing and you will find yourself in line to return it a few days later.

Wholesale fashion apparel buyers know that to attract a wealthy “prep” audience, they must look for well-fitting brand name clothing in stripes and solids. Despite any claims they make to the contrary, preps care very much about their reputation, and any deviance from the junior clothing apparel labels approved by their crowd will make them feel like an outsider.

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Naomi Campbell’s Fashion for Haiti Show a Hit

What kind of event can attract an audience as diverse as the Duchess of York and Beyonce at a moments’ notice? If you’re guessing a fashion show, then you are correct, but this wasn’t just any fashion show. It was Naomi Campbell’s fundraiser to raise money for Haiti relief efforts. It was also a heartfelt tribute to fashion icon Alexander McQueen, who was found dead in his London apartment just the day before.

Supermodels like Helena Christensen, Karen Elson and Campbell herself proudly walked the runway in McQueen-designed contemporary wholesale clothing. Victoria Beckham described Alexander McQueen as a “master of fashion” in a recent interview, saying he made everything he touched beautiful.

Then in a post-show interview with CNN, Naomi Campbell said, “the public came out to this show, but it is not normally the public who attends a fashion show.”

She expressed her appreciation for all the amazing designers, who took time out from preparing their fall 2010 collections to select the right contemporary apparel for the show. Campbell herself has a special interest in the suffering women and babies in Haiti, which is why she chose to donate all the proceeds from this event to Care.org.

As a woman with a Jamaican heritage, Ms. Campbell is acutely aware of the desolation that Haitians must be facing, saying “I feel like my people are there.” She said [this event] is “something I’m doing to care for me” but it will only work with everyone’s collaboration and time. This is definitely the Naomi Campbell they don’t talk about in the supermarket tabloids.

As a part of New York’s Fashion Week, Fashion for Haiti was a huge success as both a fundraiser and a fashion show. With so many important designers descending on one event with such short notice, it was interesting to see what kind of fashion apparel wholesale they chose to display. But it is at spontaneous events like these that the best wholesale clothing apparel buyers get their inspiration for a season.

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Junior Fashion Apparel Blogger Tavi Gevinson Joins Fashion Elite

Hidden among the socialites, celebrities and fashion editors sitting in the front rows of Fashion Week runways is a pint-sized teenage girl wearing a large hat who has made a name for herself as a fashion blogger.

Not only is thirteen-year old Tavi Gevinson the muse behind Kate and Laura Mulleavy’s “Rodarte” for Target label, she also has graced the cover of several fashion magazines and even has her own column in Pop magazine. A fearless future fashion mogul in her own right, Tavi Gevinson is already known among the fashion elite for her quirky hats, and she takes in the top fashion shows from the same row as the most powerful fashion editors in the world. But a thirteen year-old girl becoming the new “darling” of the contemporary apparel fashion industry should come as no surprise when you consider how our Internet crazed culture has catapulted so many bloggers to international fame. Fashion bloggers have even provided inspiration for the designer collections of Marc Jacobs.

If the fashion clothing wholesale industry has ever had its own respected advocate, it is Tavi Gevinson. The young author of the popular Style Rookie blog has quite a following, and people have fallen in love with her unique style, wit and charm.

The future looks bright for this tiny thirteen year old girl. After all, how many people do you know who took a week off of school to be chaperoned to each and every venue of New York’s Fashion Week. Given what she has accomplished at such a young age, Tavi Gevinson is sure to play an important role in the future of wholesale juniors clothing.

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Junior Clothing Apparel Label Launches Model Citizen Contest

In partnership with the teenage fashion magazine, Teen Vogue, L.e.i. recently announced their “L.e.i. Model Citizen Campaign”. The junior fashion apparel brand, now exclusive to Wal-Mart, is looking for three teen role models to be featured in its next advertising campaign, each of whom embody the “life, intelligence and energy” that defines the L.e.i. brand.

In addition to inviting girls between the ages of 15 and 21 to shoot a video about why they should be an L.e.i. Model Citizen, the company will also host events in Los Angeles, Miami and New York. Aspiring “model citizens” will be able to upload their video presentations to the campaign’s web site, and grand prize winners will be selected by a celebrity panel of judges. Notable names from the contemporary apparel industry include Teen Vogue editor Amy Astley, model Chanel Iman, and fashion designer Rachel Roy. Following the announcement of ten finalists, a public vote will take place between March 25th and April 6th 2010.

Because of their partnership with Fashion Delivers, this longstanding icon of the junior clothing apparel industry will also invite participants to “pay it fashion forward” by encouraging girls to donate products for the charity. A $50 Wal-Mart gift card will be awarded to the first 25 girls who donate jeans at the events, and all participants will be urged to spread the word about the L.e.i. contest on Facebook and Twitter. This exciting campaign promises to be a model that other fashion clothing wholesale brands will follow for years to come.

In addition to appearing in the L.e.i. 2010 ad campaign, the grand-prize winner will also receive a $100,000 scholarship, an internship at Teen Vogue, a complete L.ei. wardrobe and a fashion makeover. But perhaps the most enticing reason for teens to enter is the chance to attend Teen Vogue’s Young Hollywood party.

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Olympic team fashions seen at Opening Ceremonies

As the opening ceremonies began in Vancouver last week, I couldn’t help but wonder if anyone else noticed the contemporary apparel worn by each country’s Olympic competitors. As each team paraded into the winter wonderland of the BC Arena, one would expect to see a full range of puffy down jackets and Nordic sweaters, but what surprised me was how many trendy junior fashion ensembles were on display.

Like any other internationally televised event, it wouldn’t surprise me if some designers hurried off to create their own Olympic-inspired contemporary apparel. But I couldn’t help but chuckle at the predictable red Bermuda shorts worn by the Bermuda team, or ponder what inspired the colorful 70’s style psychedelic pants worn by the Azerbaijan team.

Anyone looking for one of those adorable reindeer caps worn by the U.S. athletes should look no further than Ralph Lauren, who was the official outfitter of the U.S. team.

Italy’s team entered the arena wearing crisp, tailored jackets, exuding a purely Italian aesthetic, and Austria’s selection of blue and purple blazers was a hit, but neither was as exciting as the small Republic of Estonia.

For being one of the least-populated countries in the EU, Estonia scored points wearing their wintry white jackets with a subtle blue snowflake pattern, along with furry ear-flapped hats.

Surprisingly, the Greek team’s white and blue track suits not so well received, leaving some commentators wondering if they were shooting for the “Smurf” look this year.

Clearly, as any Olympic hopeful knows, they can’t all be winners. However, it will be interesting to see what kind of sportswear will be inspired by the 2010 Olympics, and which teams will influence wholesale fashion apparel buyers such as Fashion Spot LA later this year.

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How the Sporty Look Evolved

Styles have changed a lot over the past fifty years, but athletic apparel and sportswear has remained a steady part of women’s wardrobes, most notably in trendy junior fashion. The only thing that’s changed is where we wear athletic clothing and what we call it.

If you came of age in the 1970’s, you might have called your “tennies” to the gym, but only to the gym, but as soon as the 80’s began, so did the athletic boom. Before long, jogging shorts, tennis shoes, and workout tops were a part of every woman’s wardrobe, and they were worn everywhere. Remember when women wore running shoes and socks with a business suit? It was a contemporary apparel trend most were glad to see go away.

Then came the movie “Flashdance” and the danskin/hip-hop look, complete with ripped t-shirts, leg warmers and stretch pants.

Today’s wholesale fashion apparel buyers are still cashing in on the sporty look, but now it has many faces. Some trends just seem to hang on forever, like leggings, Converse “Chuck Taylor” All-Stars. Even though the athletic look has been toned down a little this decade, these styles continue to play an important role in junior fashion apparel.

But the more interesting story here is the way top designers have interpreted athletic apparel and worked it into even some of the highest priced couture items. Sweatshirt fabric, platform sneakers, athletic-inspired jackets and yoga pants have all made their way, in some form, onto the runways of Paris and Milan, and into wholesale boutique clothing showrooms, such as Fashion Spot LA, for decades.

Perhaps it is the comfort-factor that attracts even the best dressed people to athletic wear, but it is a trend that doesn’t seem to be going away. Junior fashion apparel is more influenced by the sporty look than others, with most teen stores focusing on hooded sweatshirts, sweatpants and yoga pants as anchors to their fall collections.

Even the Juicy Couture brand has cashed in on the popularity of their signature tracksuits for children and teens, and sneaker companies have learned that sneaks can come in every pattern, color and texture under the sun. Now, if we could just start working out as often as it looks like we do, we’d all be in great shape!

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