Nearly every teenage girl thinks about what it must be like to be a supermodel. While it may look like the “glamorous life”, it’s not easy being a supermodel during Fashion Week. Consider walking on miles of slick marble runways wearing five inch stilettos, and looking incredible at all times - even after spending hours in front of blinding camera lights. Then, consider that these models rarely get to stay up late and they have to shun French fries, chocolate, and nearly everything else that tastes good!
That’s what I was thinking when I attended the recent Jill Stuart fashion show at the New York Public Library and watched scantily clad, featherweight models make it all look too easy. But thanks to the youthful image this designer projects, I did get some ideas of what types of trendy junior fashion to look for in 2010. Two of my favorite pieces from the show were her billowy harem pants, and the form-fitting mini-dresses, covered with oversized studs.
Perhaps wholesale junior apparel manufacturers will create a less exaggerated version of Jill Stuart’s voluminous harem pants, but given how long they’ve been popular in Europe, it is only a matter of time before they start showing up at wholesale junior clothing showrooms.
Another trend that I’ve seen at recent fashion shows involves the color purple. Designers like Maria Pinto and Michael Kors presented their purple fashions at an event last week at the Sony Plaza Atrium to benefit the Anita Kaufman Foundation. Because purple is the international symbol for epilepsy, every model was wearing a purple dress at this New York Fashion Week fundraiser.
Men’s fashions were also shown in Purple, with models like American Idol finalist Elliot Yamin sporting an eye-catching purple suit. Other celebrity models included Ugly Betty actors Mark Indelicato and Ann Ortiz, as well as reality stars from The Bachelor, Real Housewives of New York, and American Idol. Since my favorite color is purple, I wanted to buy everything at this show. Look for some trendy junior fashion at Fashion Spot LA.
Tags: Trendy Junior Fashion, Wholesale Junior Apparel, Wholesale Junior Clothing
Ah… Fashion Week in New York City, the quintessential place to “see and be seen”. This annual event is when a sea of beautiful people descends on Bryant Park, representing some of the most influential trendsetters in the world of fashion. Runway models don the latest creations of young designers like Alex Wang, Jason Wu and Derek Lam, as well as the industry standards like Oscar de la Renta, Donna Karan and Diane Von Furstenberg.
This year, the overarching trends include a re-imagined sweatshirt, ranging in style from a sexy Henley to a jaunty romper. Fashion editors from around the world loved the new looks shown last week under the tents of Bryant Park. In keeping with the sportswear theme, the new “pant” is actually shorts, like the cuffed versions shown by Rag & Bone, or the quilted leather numbers by Wang.
Even though fall is just beginning in New York, the fashions shown are all about spring. And the young fashion darlings are taking their sporty themes very seriously.
Varsity ensembles, utilitarian khaki, and a gorgeous leather cognac jacket were some of the fresh looks presented by Alex Wang. Derek Lam’s creations referred to summery spots like Rehobeth Beach, Asbury Park and Key West, with sequined skirts, hologram print dresses, and luxe shorts. And Joseph Altuzarra delivered a host of playful new looks that incorporated leather and suede with Swiss dot fabric.
Of course, the usual trendy junior fashion speculators were on hand as well, making notes and taking pictures to start creating a new crop of off-price versions of these new looks. These looks will surely make their way into retailers sometime in late 2010.
When you buy wholesale fashion apparel for next season, look for inexpensive ways to capitalize on these Fashion Week trends. Even the younger set will start to see a selection of these sporty looks in wholesale junior apparel. For the best prices and selection, buy wholesale apparel and wholesale junior apparel at Fashion Spot LA.
Tags: Buy Wholesale Apparel, Trendy Junior Fashion, Wholesale Fashion Apparel, Wholesale Junior Apparel
Vying for the coveted “seal of approval” from teen shoppers, mass merchants are always looking for the right mix of popular styles and unique new looks to support a trendy junior fashion department. This is no easy task, since all it takes is a few influential teens’ opinions to either make or break the junior apparel department of a mass retailer.
For example, Target employs a team of junior apparel buyers with years of experience in seeking out the next trendy junior fashion clothing and accessories. Target knows that becoming the “approved store” for junior apparel will drive sales in other departments as well. They believe so strongly in this that they display their trendy junior fashion section right in the front of the store, where it cannot be missed.
Buying wholesale junior apparel in large lots before a style has proven to be popular can be a huge risk for mass merchants. While some large retailers let the clothing speak for itself, general merchandise retailers like Target, Sears and Wal-Mart will invest heavily in the merchandising of these items to their target audience – teenage girls and their mothers. This includes colorful displays, funky signage, techno-metal fixtures, hip mannequins and ambient lighting.
Expert marketers like these rely heavily on research and focus groups to determine how much to invest in a particular part of their stores, and it has been shown that women with teenage daughters will often choose their “favorite” one-stop shop based on the store’s selection of junior apparel. Mothers appreciate the ability to buy less expensive junior apparel that their teenagers will actually wear, and teenage girls know that if they go to a store like Target for some “school supplies”, they can usually talk their mom into a new top from their trendy junior fashion collection.
Teenage girls are more influential a part of these retailers’ marketing strategies than many other demographic groups, and their opinions of a store’s junior apparel department can have an immense impact on the store’s overall success.
To find out more about the junior clothing wholesale apparel buyers who help set the contemporary apparel and junior fashion trends, visit Fashion Spot LA.
Tags: Contemporary Apparel, Junior Apparel, Junior Clothing Wholesale, Trendy Junior Fashion, Wholesale Junior Apparel
A new comedy by Sasha Baron Cohen called “Bruno” is causing a stir in the fashion industry. While many designers don’t appreciate the stereotypes offered up in movies like Bruno and The Devil Wears Prada, others find their exaggerated characters quite amusing.
Let’s face it, with the economy in a freefall and “haute couture” designers fighting for their lives, a movie like Bruno offers a welcome diversion. Even the wholesale fashion clothing industry may see a spike in their business from this flamboyant fashion-conscious comedy.
According to the Associated Press, Austrian fashion designer Lena Hoschek isn’t put off by the prospect of a movie like Bruno, even if it is a skewed interpretation of the fashion world.
She told AP “I think it’s gonna be a fun film.”
Michael Ostertag, a Munich-based designer, was a little less enthusiastic. While he looks forward to seeing the film, he expressed concern that Bruno would give people the wrong idea about the industry, and worries that people will take him seriously.
Peeking around the corners of New York’s 7th Avenue Fashion District, my opinion is this film can only help breathe some new life into the bedraggled wholesale boutique clothing stores, during a season when they need it the most.
Similar to Miranda Priestly, the doyen of Runway magazine in The Devil Wears Prada, Bruno’s main character is a study in extremes, but is loosely based on reality.
Even if you’re not a fashion maven, the movie may ignite your inner desire to check out the clothing at Fashion Spot LA, or at least browse the wholesale junior apparel racks.
Borat creator Sasha Baron Cohen offers up another stinging sociopolitical satire in his new comedy, where he assumes the persona of Bruno, a gay fashion-monger whose character highlights the absurdities of the fashion industry.
Tags: Wholesale Boutique Clothing, Wholesale Fashion Clothing, Wholesale Junior Apparel