Trendy Junior Fashion Update
Teens have a surprising amount of buying power when it comes to fashion, even during the recession. As a result, junior apparel buyers are still placing decent sized orders for the holiday season. Perhaps it is because the price of entry into the trendy junior fashion market is still so low, but what really keeps it going is the pressure teens are under to keep up with what their friends are wearing. After all, no teenage girl wants to stand out in a crowd.
With so much of their inspiration coming from television, movies and magazines, it doesn’t sound difficult to predict the next trend, but it may be trickier than you think. Teenagers are still balancing their need to be different with their need to fit in, but they also want to be trendsetters themselves. This can be impossible to accomplish unless you do a lot of shopping and a lot of buying.
Let’s take a look at some junior fashion apparel trends and what makes them each unique.
* EMO: Also known as “emotional” style is the most extreme form of teen fashion at the moment. Girls are often shocked when one of their friends “goes Emo”. Similar to the punk trends of the eighties, Emo is all about extremes. Bright colors balanced with jet black, Zelda hairdos, pencil thin jeans with a studded belt, facial piercings and of course, black kohl eyeliner.
* Gothic, or “Goth” as it is more commonly known, is more about black than anything else. Slick black hair, black eye makeup, black nails, chunky heels and metal details are everywhere in a Goth group. Add some fishnets, a short skirt, Doc Martens and some face whitener and you’re good to go.
* Hip-Hop is a style that speaks of the streets. Even suburban teens are attracted to trendy junior fashions like baggy pants, t-shirts and body hugging “Flashdance” tanks. And don’t forget the cap. Hip-Hop can be more loosely interpreted than some other styles, and its definitely less predictable than Goth or Emo.
Other styles, like Bohemian, Prep and Jock are less individualistic and more label-conscious; definitely for people who want to fit in with the crowd. While less exciting for the wholesale fashion apparel buyer, such as Fashion Spot LA, these groups account for the vast majority of teens.