What do teenage girls really want for Christmas?
If you ask today’s teenage girl what’s on her Christmas list, she will undoubtedly start rattling off a list of labels ranging from typical “mall store” items to designer duds. You can’t blame a teenager for wanting the same things they’ve always wanted. Trouble is, with the economic crisis, it’s not so realistic anymore for these “luxury generation” children to get everything on their list.
Trendy junior fashion is not immune to the changes seen on runways in New York, Milan and Paris. Even junior apparel buyers are adjusting their orders to meet a higher demand for practical yet stylish items.
Athletic apparel like jackets from The North Face, body-hugging yoga pants; baggy sweats and neon-colored Converse sneakers have replaced some of the dressed-up looks of the nineties. But some remnants from the age of excess are still favored by teenagers. Must-haves for some include a Juicy Couture hoodies, micro-clutch bags from Coach, and the ever popular UGGs from Australia.
Retailers looking to purchase junior clothing wholesale are in luck this year. Because so many designers had a lean year in 2009, most are looking to unload their warehouses over the holidays. Prices have never been better on the wholesale junior clothing market, but some retailers are reluctant to pass along these savings to their customers… at least not until the last week before Christmas.
One thing that has changed since last Christmas is that more customers are likely to search for lower-priced replicas instead of the real name-brand item, particularly if the original has a price tag that is out of reach. But expect teenage customers to continue looking for those labels at places like Fashion Spot LA. The only question this Christmas will be whether they (or their parents) can afford them.